Technical SEO
Optimizing the website to make it easier for search engines to access and index our pages
For BD content to rank in organic search results, search engines need to be able to crawl our website and content to access and index it. We need to index our content on our pages to have the ability to rank.
Shown below is a simple illustration of how search engine crawlers (or bots) work.
The DDA team is continuously improving and evaluating the best ways to implement technical fixes and enhancements to ensure our sites are set up for SEO success. The following are just some of several specialized techniques and areas that are important to manage and maintain for search engine accessibility and indexation of our web pages.
Crawlability & Indexation
Providing directives to search engines through technical files and tags like Robots.txt and XML sitemaps can help crawlers focus on only the most important pages to visit and index versus spending time on the least important ones. This is crucial for large websites like ours. Providing crawlable links is also imperative to help search engines get from one page to another.
Duplication
When duplication exists across a site, it’s critical to offer solutions like redirects or canonical tags to inform search engines which URLs are the primary ones.
Page Experience
Search engines reward content that provides a good page experience. There are many aspects to page experience, and most rely on technical implementation, such as load time, display of content on various devices, navigation to pages, and page layout shifts.
Understanding Content
To understand the content on our pages, search engine crawlers are looking for easy accessibility and content structure. Content contained in HTML is most common, with meta tags, header tags, image alt tags, optimized links, and content markup helping search engines understand the pages are about and their relationships.