Digital Governance

Digital Governance helps us to follow industry standards and best practices in managing our global digital platforms.

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Why is this important?

Digital Governance is essential for any global marketing organization that wants to stay competitive in the digital space. It ensures that BD’s online presence is optimized for accessibility, search, and privacy. Additionally, it will help us follow a comprehensive domain strategy and a streamlined web publishing process.

Digital Governance provides the tools we need to effectively manage our digital assets and ensure they are up to date with industry standards and best practices. This is especially important for global marketing organizations such as ours, as we want to maintain an active presence in multiple countries or regions. By having a strong Digital Governance system in place, we can ensure our content remains consistent across all channels while also meeting local regulations and requirements.

Accessibility

Making websites accessible to all users is becoming increasingly important. It is not only a matter of compliance with the law but also of providing a better user experience for everyone. Accessibility guidelines help ensure that websites are usable and accessible by people with disabilities and those using assistive technologies such as screen readers. Explore Accessibility guidelines - Go to Accessibility (bd.com)

Privacy

Ensuring we all use Personal Data to build trust with customers, patients, associates, and other stakeholders is fundamental to our company’s long-term success. Explore our Privacy guidelines - Go to Privacy (bd.com)

Web Production and Publishing

Planning to publish content on bd.com or another website on Adobe Experience Manager (AEM)? Ensure you understand the different steps of the publishing process. Go to Web Production & Publishing (bd.com)

Search Engine Optimization (SEO)

Most online experiences began on a search engine, including our customers’. Search engine optimization (SEO) must be considered as we plan campaigns, publish content and enhance website experiences. Explore our SEO guidelines - go to A user guide for Search Engine Optimization (SEO) at BD