Omnichannel Commercial Choreography
Successful omnichannel commercial choreography requires close coordination between the marketing and sales organizations throughout the entire campaign planning and customer buying process.
Omnichannel Commercial Choreography essentially means alignment and clearly defined hand-offs between commercial teams, usually sales (both inside and field sales) and marketing.
Everyone in the sales and marketing teams must have a clear vision and understanding of the campaign goals, the customer persona for whom the campaign is aimed, and the customer buying journey.
It is important that there are regular feedback mechanisms in place - often supported by technology, such as as the CRM system - and customer feedback is shared. Commercial Choreography also defines how leads are being managed and handed over from one team to the next.
